Alastair Storey: The Visionary Leader Transforming the Hospitality Industry
A Legacy of Excellence in Catering and Business Leadership

Alastair Storey is a Scottish businessman and a pioneering figure in the UK’s hospitality industry. As the chairman and CEO of Westbury Street Holdings (WSH), which he founded in 2000, Storey has revolutionized contract catering with a focus on quality service, sustainable sourcing, and employee development. His leadership has propelled WSH to become the UK’s largest independent hospitality company, making him one of the most influential personalities in the industry.
Early Life and Education
Born in Aberdeen, Scotland, Alastair Storey pursued his education at Robert Gordon’s College before attending Strathclyde University’s Scottish Hotel School. His passion for the hospitality sector was evident from an early age, and he quickly established himself as a dedicated professional in the industry.
Career and Rise in the Hospitality Sector
Storey’s career began in the 1970s with Sutcliffe Catering Services, where he started as a trainee manager. Over the next 25 years, he worked his way up to Group Managing Director, gaining invaluable experience in managing large-scale catering businesses.
In 2000, Storey founded Westbury Street Holdings (WSH), envisioning a hospitality company that prioritized fresh, locally sourced produce and professional training. Under his leadership, WSH expanded to encompass multiple renowned brands, including:
- BaxterStorey – A leading provider of workplace catering services
- Benugo – A high-street café and restaurant brand
- Searcys – Specializing in premium event catering
- Holroyd Howe – Catering services for independent schools
- Caterlink – Providing food services for educational institutions
Alastair Storey’s Business Philosophy
Storey’s approach to business emphasizes:
- Sustainability – Using ethically sourced ingredients
- Training and Development – Investing in employee skill enhancement
- Customer Satisfaction – Delivering high-quality food and services
This commitment has helped WSH become the UK’s largest independent hospitality company, setting new standards in the industry.
Alastair Storey Wiki: Achievements and Recognitions
Alastair Storey has received multiple awards and honors for his contributions to the hospitality industry. In 2012, he topped the Caterer and Hotelkeeper 100 list, marking the first time a contract catering professional received this recognition. In 2017, he was appointed Officer of the Order of the British Empire (OBE) for his services to the sector.
Alastair Storey Net Worth
While his exact net worth is not publicly disclosed, Storey’s business empire, Westbury Street Holdings, generates substantial revenue, making him one of the wealthiest figures in the hospitality industry. His financial success stems from decades of strategic leadership, business expansion, and industry innovation.
Alastair Storey Wife and Personal Life
Alastair Storey is married to Liz Storey, whom he met during his university years. The couple shares a strong bond and has five children. Despite his demanding career, Storey prioritizes family and enjoys spending quality time with them.
Alastair Storey and His Connection to Aberdeen
Hailing from Aberdeen, Scotland, Storey’s early years in the city shaped his work ethic and determination. Aberdeen, known for its strong business culture, provided the foundation for his future success in the hospitality industry.
Contributions to the Hospitality Industry
Apart from leading WSH, Storey actively contributes to industry organizations, including:
- Chairman of Springboard – A charity promoting careers in hospitality
- Trustee of the Young Classical Artists Trust
- Chairman of the Gold Service Scholarship – Supporting aspiring hospitality professionals
Future Prospects and Legacy
Alastair Storey continues to innovate within the hospitality sector. With a focus on sustainability, employee training, and quality service, his impact will be felt for generations. His legacy is one of excellence, leadership, and transformation in the catering industry.
Conclusion
Alastair Storey is a true visionary in the hospitality industry. From his humble beginnings in Aberdeen to leading the UK’s largest independent catering business, his journey is inspiring. His contributions, both in business and philanthropy, cement his status as one of the most respected figures in the sector.
With an ever-growing influence and commitment to excellence, Storey’s impact on the hospitality industry remains unparalleled.